8 Retailers With Really Smart Homepages

reebok website

Retail websites have one big glaring goal: get people to buy things.

How are they supposed to do that?

There are four essential elements of a homepage that every retail website has to do well, explains customer experience optimization firm Maxymiser:

  • The lead, attention-grabbing image has to be engaging and compelling
  • Make sure customers know about the big sales immediately
  • Navigation that is simple, easy, and effective
  • Customers who already know what they want need to be able to search and find it quickly

Maxymiser compiled a list of eight websites that are doing things right on their homepage right now, and they described why the designs work.

Lowe's (lowes.com): The site uses hero imagery ? something that pops and is out of the ordinary ? and product imagery in new and different ways to engage customers.

Lacoste (shop.lacoste.com): Strong, compelling calls-to-action encourage specific consumer behaviors.

Kohl's (kohls.com): Product-focused, but scroll-down approach encourages customers to experience a range of products right from the start.

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Source: http://feedproxy.google.com/~r/businessinsider/~3/mnSJLTm3D_I/retail-homepages-websites-2012-9

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