Would You Shop In A Store Hot Enough To Turn A Snickers Bar Into A Beverage?

liquidcandybarFor at least five days, the employees at a Family Dollar store in the St. Louis area claim they have been working without proper air-conditioning and that temperatures in the store have been in the triple digits. But that hasn't stopped some customers from coming in. KSDK-TV says it was tipped off to the oppressive [...]

Source: http://consumerist.com/2012/07/would-you-shop-in-a-store-hot-enough-to-turn-a-snickers-bar-into-a-beverage.html

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Cops: Man Used Guests? Credit Cards In Order To Live The High Life At Luxury Hotels

catbubblyyumCan't afford to stay in the priciest hotels, order the swankiest room service and wash your hands with the nicest-smelling fancy soaps? Don't use other guests' credit cards to make your dreams come true, as cops say one homeless man did. He was busted for allegedly posing as guests at luxury hotels and going on [...]

Source: http://consumerist.com/2012/07/cops-man-used-guests-credit-cards-in-order-to-live-the-high-life-at-luxury-hotels.html

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Here Are Some Of The Awesome Ways Presidents Celebrate The Fourth Of July

George W Bush

For most Americans, the Fourth of July means a cookout, apple pie, parades and fireworks. But for the leader of the country, the day isn't usually that simple. 

In fact, you may be surprised with how some of America's leaders have spent their Independence Day holidays while in office.

From winning wars to celebrating birthdays with the troops, some presidents actually get to live out the cinematic Fourth of July fantasies of what it's like to be commander-in-chief. Others have enjoyed more peaceful festivities, like parades and White House fireworks. One president even spent Independence Day on his deathbed.

Needless to say, it is usually an action-packed day for the President of the United States. Here are some of the most interesting ways presidents have celebrated the Fourth of July. 


George Washington stayed in bed.

The country's first president didn't do much to celebrate the 13th birthday. Washington was reportedly ill on July 4, 1789, and spent the day in bed. But he did write a letter to the New York State Society of the Cincinnati, stating he had received their congratulations on that day, according to The Writings of George Washington.

In fairness to Washington, Fourth of July celebrations didn't really catch on until about 1820, and Independence Day wasn't declared a federal holiday until 1870. 

Thomas Jefferson, one of two Presidents to sign the Declaration of Independence, started the White House tradition of celebrating the Fourth of July with the first Independence Day reception in 1801.

Jefferson was also one of three consecutive presidents to die on the Fourth of July. Both he and John Adams, another signer of the Declaration of Independence, died on July 4, 1826, the 50th anniversary of the country's independence. James Monroe, the nation's fifth president, died on July 4, 1831. 

William Henry Harrison never made it to the Fourth of July ? he died on April 4, 1841 during the first year of his first term.

See the rest of the story at Business Insider

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Source: http://feedproxy.google.com/~r/businessinsider/~3/EynF1PYZYO0/presidents-celebrating-4th-of-july-2012-7

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11 Super Useful Apps You Should Be Using

albert einstein iphone

 Since the launch of Apple's App Store in 2008 there has been a flood of smartphone apps all with the intention of making our lives easier.

Because of these apps we can find out instantly what song is playing on the radio without having to be told, we can know the square roots of pi is to the 137th decimal, and much more.

Take a look at this list of other smart apps.

They might teach you about something you didn't know before or help to make your life just a bit easier.

Shazam: Know exactly what song is playing

How many times have you wanted to know what song is playing but you have no way of figuring it out?

We remember the first time we used Shazam and it just worked.

We're still amazed every time it works.

Price: Free

Evernote: Search scanned documents

Evernote's goal is to help you remember everything.

The app organizes and tags your most important notes.

The feature that makes Evernote super smart is its ability to search any scanned file or document.

Price: Free

Robin for Android: Driver Friendly Siri

Robin is an Android version of Siri. 

You can ask Robin for directions, local places, real-time parking, traffic info, gas prices, weather, your Twitter news and much more. 

Robin was built with drivers in mind, she is most useful when behind the wheel because she helps you to keep your eyes on the road and off of your device. 

Price: Free

See the rest of the story at Business Insider

Please follow SAI: Tools on Twitter and Facebook.

Source: http://feedproxy.google.com/~r/businessinsider/~3/0ep3dkYWjcs/smart-apps-that-think-for-you-2012-7

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Reverse Mortgage Qualified prospects

Reverse mortgages are a booming sector by which folks are getting and selling residence at lightning pace daily available on the market. It’s a great method to generate profits. Reverse mortgage leads are specifics about potential shoppers manufactured readily available to reverse mortgage businesses. Quite possibly the most convenient way for just a reverse mortgage [...]

The post Reverse Mortgage Qualified prospects appeared first on legal debt help online.

Source: http://www.legaldebthelponline.com/2012/07/04/reverse-mortgage-qualified-prospects/

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Cops: Man Used Guests? Credit Cards In Order To Live The High Life At Luxury Hotels

catbubblyyumCan't afford to stay in the priciest hotels, order the swankiest room service and wash your hands with the nicest-smelling fancy soaps? Don't use other guests' credit cards to make your dreams come true, as cops say one homeless man did. He was busted for allegedly posing as guests at luxury hotels and going on [...]

Source: http://consumerist.com/2012/07/cops-man-used-guests-credit-cards-in-order-to-live-the-high-life-at-luxury-hotels.html

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Cops: Man Used Guests? Credit Cards In Order To Live The High Life At Luxury Hotels

catbubblyyumCan't afford to stay in the priciest hotels, order the swankiest room service and wash your hands with the nicest-smelling fancy soaps? Don't use other guests' credit cards to make your dreams come true, as cops say one homeless man did. He was busted for allegedly posing as guests at luxury hotels and going on [...]

Source: http://consumerist.com/2012/07/cops-man-used-guests-credit-cards-in-order-to-live-the-high-life-at-luxury-hotels.html

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The Secret Sauce Behind Social Coupons And Why It Works

Extreme Shopping

In this earlier piece in the BusinessInsider, we discussed how coupon and deal sites have completely missed the plot behind the original intent of coupons – as a sound economic strategy to extend market share.

We also introduced social coupons – a customer acquisition strategy that ties coupons to referrals from existing customers. Now we show you how social coupons work and why brands see them differently.

Let’s first start with a couple of links to actual social referral programs. You can click through them to see how they work (links may not be live if campaign has concluded). 

  1. Huggies Diapers: Moms are the target audience for the Huggies brand. They are also the most connected and vocal social community.  Engagement and referrals from moms is exactly what marketing spend yearns.
  2. Hershey’s Simple Pleasures: Program ties coupons to referrals. It sets up two consumer offers – a regular coupon; and a social coupon of higher value, earned through referrals. Program runs on the website of retail partner CVS, as part of a joint marketing strategy.

Why do brands see social coupons as different from coupon sites and deal sites? We look at five areas that matter:

 

Deal & Coupon Sites

Social Coupons

Control & Flexibility

Deal sites control deal terms – they set massive discount levels (70%+) and decide revenue splits.

 

Offer presentation and brand messaging is set (or limited) by the coupon and deal sites.

Brand sets and controls all deal terms.

 

Brand decides offer, its presentation and messaging. They decide formats and engagement models (like video and contests).

Leads & Traffic

Deal and coupon sites are destination sites. They use brands to build traffic to their own sites.

Social coupons strategies are set up from Brand properties, like website or Facebook page. They drive traffic to Brand properties.

Consumer Engagement

Massive discounts promote brand switching, rather than consumer loyalty and engagement.

Social campaigns drive new customer acquisition using the social connections of existing customers. They motivate consumers to affiliate with the brand, blog, and even brag about their products.

Consumer Response

Consumer response rates are high during the period of massive discounts and completely fall off with full price sales.

Open rates, click-through rates, and redemption rates for social coupon programs are several times higher than typical coupon programs. Referrals increase awareness more than 5 or 10 times.

Consumer Insight

Knowledge of consumer behavior is captured by the deal sites and not by the brands.

Consumer knowledge and behavioral insight accrues to the Brand. 

We think this explains why larger brands shun the deal sites. They participate with coupon sites, but prefer to build brand equity by engaging directly and deeply with their customers.

A social referral platform provides just the right vehicle. Brands leverage existing brand assets and investments, without additional margin loss. Programs tie existing promotional budgets to new referrals for the business.

There is now a way to monetize the fan base and put a smile in your CFO’s face.

Vijay Sundaram is the CMO at SocialTwist, a Silicon Valley startup that helps its customers acquire new customers by creating social referrals.

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Source: http://feedproxy.google.com/~r/businessinsider/~3/2UNNrYfMknE/the-secret-sauce-behind-social-coupons-and-why-it-works-2012-7

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