Man Finds Out Who Shot His Brother From Article About 'Shirtless' FBI Agent

Frederick Humphries

Ron Bullock never knew who shot his 61-year-old brother Ronnie at MacDill Air Force Base in Tampa, Fla., in 2010.

Today he learned—through an Associated Press story—that it was Fredrick Humphries IIthe FBI agent who started the investigation that eventually brought down David Petraeus, M.L. Nestel of The Daily reports.

From AP:

On May 19, 2010, 61-year-old Army veteran Ronald J. Bullock, who was camping at the base, got into an altercation with base security.

Officials said Bullock sped off on a motorcycle, but was stopped by other security officers and Humphries as he tried to exit a gate. They said he got off the motorcycle and came at Humphries and the officers while brandishing a knife. Humphries fired, killing Bullock. The shooting was later ruled justified.

Initially the FBI told the Bullock family to file a FOIA request to receive information about the attack, but the family decided against it. Now Bullock wants to know why Humphries had to fatally shoot his brother.

“I was a military policeman,” Bullock told The Daily. “They had guns and he had a knife. You’d think with some of the training the MPs had they could have disarmed him some way. The FBI agent shouldn’t have shot him in the heart.”

SEE ALSO: Seattle Times Publishes Photo Of 'Shirtless' FBI Agent And It's Nothing Like You'd Expect >

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Pizza Franchisees Say Chain Owners Took Groupon Money But Didn?t Share

Back in August, the owners of New England’s Upper Crust chain of pizzerias ran two offers on Groupon, selling more than 6,000 $12 vouchers that could be redeemed for $25 in food. But some franchisees who run independently own Upper Crust stores say they were not told in advance about the Groupons and that they never saw a lick of … [More]

Source: http://consumerist.com/2012/11/15/pizza-franchisees-say-chain-owners-took-groupon-money-but-didnt-share/

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Long-Term Forecasts Are Mostly Worthless

Big picture analysis usually consists of extending whatever is the current trend in a straight line into the future. But trends only last until conditions change. And when trends are problematic, people and forces are usually successful in soon changing the conditions and thus reversing the scary ?big-picture? trend.

Source: http://www.forbes.com/sites/greatspeculations/2012/11/15/long-term-forecasts-are-mostly-worthless/

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Blocking and Tackling On The Way To Brand Safety

Missed Tackle

For the ad industry, Advertising Week often feels like an overtime game in the NFL playoffs. Lots of excitement, fast-paced, always a show and never a dull moment.

While it already seems like a blur in the past, there were some important milestones and takeaways that should be carried forward by the industry and will remain a focus into 2013.

That’s especially true when it comes to the issue of brand safety – and on that front, there was plenty of blocking and tackling that took place on, and off, the field.

During the MIXX Conference, an announcement was made about the expansion of IAB’s Quality Assurance Guidelines (QAG) into the broader regions of the ecosystem.

QAG is going to move beyond networks and exchanges to involve each and every stakeholder on the buy and sell-side of the fence. Creating new QAG protocols to ensure brand safety across digital fronts is the sort of shift that will ultimately drive the industry forward. 

That puts points on the scoreboard for all players.

A pretty reliable yardstick as to whether QAG’s ‘got game’ in the industry can be seen in the team roster of companies lining up behind the effort to take part in the development of this critical compliance program – including Brightroll, Cadreon, CBS Interactive, Google, GroupM, Microsoft, Mojiva, NBCUniversal, Rocketfuel, Valueclick and many others.

These interactive leaders know that by building trust and transparency, we all benefit. The more marketers can confidently rely on digital to provide their brands with quality environments, the more brand dollars can flow in that direction.

So, that’s the blocking. Now comes the tackling.

We have some hurdles ahead of us. There are already questions surround the audit process. Will it be internal or a third party external? If it is external, what would it look like and what would the cost be?  Also, where do we draw the lines between direct and indirect? With the ecosystem getting more complex everyday, how do we define “third-party?”

In addition, publishers might offer up some challenges of their own. Major content owners are eager to play ball, but are raising concerns about potential limitations.

Clearly, if the buy-side doesn’t fully embrace these guidelines, we’ve lost the game. Marketers and the media buyers that represent them are going to need to actively choose to buy from publishers that support QAG, if they are going to encourage content owners to embrace the tenets of brand safety as well.

Throwing another yellow flag onto the field comes in the form of the ad verification issue. Where does it fit into the play?

The ANA, 4A’s and IAB have already taken on the monumental task of trying to alter the way that the digital ad industry handles measurement. Together, they have established the Making Measurement Make Sense initiative (better known as 3MS) to ensure that digital currencies and metrics reflect interactive’s place in big brand advertising. Marketers need to plan, buy and assess brand advertising across platforms. Viewability is a key part in making this new measurement paradigm a reality. 

That said, many in the industry are lumping together ad verification and viewability as one connected concept because of the way vendors are marketing their services.  In fact viewability is a cornerstone of brand measurement and verification, done correctly, ensures that viewable brand ads appear in appropriate places for brands.

So, what does that mean for QAG? We think ad verification – and viewability – fit into these business rules appropriately, but in the huddle they are not a comprehensive solution.

Sport analogies aside, the development of QAG 2.0 offers a strong value proposition for sellers and buyers. Its time has come, and we’ll be discussing the road ahead at the IAB Ad Operations Summit on November 19 in New York City.  

Our hope is that industry players don’t remain on the sidelines, and that after hearing the tremendous opportunities and promise of QAG 2.0 outlined at an Ad Ops Summit session, folks will get in the game.  Sure, we may have many tough challenges to face, but we need the best minds to help us meet them head on, guaranteeing us a future that includes transparency and greater profit for all. We already have had real success in recruitment, with some of the brightest and the most influential in the business, but all hands will be needed when it come adoption.

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If Comcast Can?t Help You Over The Phone, Maybe Try Going To Your Local Comcast Office

Once upon a time, phone customer service was a luxury and online chat service was a thing for science fiction. But sometimes, it pays off to just drive (or walk, bike, skate, skulk from rooftop to rooftop) to your local Comcast office when the folks on the phone just can’t help you.

The writers over at BestMoviesEverNews.com recently discovered this[More]

Source: http://consumerist.com/2012/11/14/if-comcast-cant-help-you-over-the-phone-maybe-try-going-to-your-local-comcast-office/

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Viacom Earnings Preview: Lower Ratings And Digital Licensing In Focus

We expect slightly better performance by Nickelodeon in Viacom?s Q4 fiscal 2012 excluding the impact of standoff against DirecTV. The impact of DirecTV dropping Viacom?s channels could result in weak revenue growth from the company despite the efforts made to revive Nickelodeon.

Source: http://www.forbes.com/sites/greatspeculations/2012/11/14/viacom-earnings-preview-lower-ratings-and-digital-licensing-in-focus/

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Zynga Scores Again in DefectionVille: CFO David Wehner Jumps to Facebook

Zynga - CFO David Wehner is leaving the company.Here's a free game idea for Zynga (ZNGA).

It's called DefectionVille, and you're basically running a company while trying to stop other executives from leaving.

Unfortunately for the social gaming giant, it's losing this game. Zynga reported on Tuesday afternoon that the exodus continues: CFO David Wehner is leaving the company.

Zynga executives have been leaving for months as the cascading share price and negative business trends have crafted a perfect storm that the company hasn't been able to artfully navigate.

However, Wehner's departure may sting a bit more than the rest. He's actually leaving Zynga to take on a lesser role -- vice president of corporate finance and business planning -- at Facebook (FB).

Zynga Won't Be Clicking 'Like' on This Move

Facebook and Zynga seemed like inseparable partners just a year ago. Zynga's business relied heavily on reaching Facebook players for its "FarmVille" and "Mafia Wars" games. And Facebook was relying on Zynga for the lion's share of its non-advertising revenue.

Both companies have struggled since going public over the past year.

Facebook has seen its share price nearly cut in half since its May IPO, but Zynga has had it worse. Since it went public at $10 last December, Zynga has seen its stock shed nearly 80% of its value.

Investors aren't happy with either company, but at least Facebook isn't suffering the kind of executive and managerial defections that have become far too common at Zynga. The fact that Facebook's business is growing at a time when Zynga is posting sequential declines in its bookings also stings.


The High Price of Shopping Socially

Facebook and Zynga do have another thing in common: Zynga overspent to buy Draw Something parent OMGPOP earlier this year. Facebook also coughed up more than it probably should have for photo-sharing speedster Instagram.

However, even there Facebook has the upper hand. Zynga had to recently write down roughly half of the price that it paid for OMGPOP. Instagram may eventually need to be written down at Facebook, but it's growing in popularity at a time when OMGPOP's flagship game is languishing.

"Mark, David, Barry and Steve are rooted in our culture, committed to our future and part of the talented bench of leadership at Zynga," CEO Mark Pincus said about the four executives who will take on expanded roles to fill the voids left behind by recent departures.

However, if history is any kind of teacher -- and it's been quite the cruel instructor, at that -- it won't be long before those promoted executives are also looking for work somewhere else.

Motley Fool contributor Rick Munarriz does not own shares in any stocks in this article. The Motley Fool owns shares of Facebook.




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Source: http://www.dailyfinance.com/2012/11/14/zynga-cfo-david-wehner-quits-for-facebook/

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Moving Company Picks The Wrong Person To Threaten To Sue Over Bad Yelp Review

In May 2011, Kristen’s parents had a bad experience with a Massachusetts-based moving company. So on their behalf she wrote a negative, one-star review of the incident on Yelp. Just the other day, 18 months after the review was posted, she received a letter demanding she remove the review by Nov. 21 or face a lawsuit for libel.

This … [More]

Source: http://consumerist.com/2012/11/14/moving-company-picks-the-wrong-person-to-threaten-to-sue-over-bad-yelp-review/

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Warren Buffett Just Revealed A Big Stake In Farm Equipment Maker Deere (DE)

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(Updates with additions of Wabco, Precision Castparts stakes in the fifth paragraph.)

Nov. 14 (Bloomberg) -- Berkshire Hathaway Inc. took a stake in Deere & Co. as billionaire Chairman Warren Buffett entrusts more of the company’s investment portfolio to deputy stock pickers.

Berkshire held 3.98 million shares of the agricultural equipment maker on Sept. 30, Buffett’s Omaha, Nebraska-based firm said today in a filing disclosing U.S. stockholdings at the end of the third quarter. Deere advanced 0.9 percent to $85.50 in extended trading at 4:43 p.m. in New York.

Buffett, 82, has been handing more responsibility to Todd Combs and Ted Weschler, the former hedge-fund managers he hired to help oversee part of the company’s $88 billion equity portfolio. Buffett said in July that each would probably oversee about $4 billion, compared with $2.75 billion at the beginning of the year.

Weschler and Combs “seem to get more free rein as the quarters progress,” which shows Buffett is gaining confidence in their abilities, said Josh Brown, who helps oversee about $350 million at Fusion Analytics Investment Partners LLC in New York, including Berkshire shares. “That’s probably a good trend. You hate to see it the other way around.”

Berkshire also disclosed stakes in Precision Castparts Corp., the maker of metal components, and Wabco Holdings Inc., the manufacturer of braking and suspension systems for commercial vehicles.

Buffett has served more than four decades as Berkshire’s chief executive officer, capital allocator and head of investments, building the firm through acquisitions and equity bets. His stock picks are watched by mutual funds and individuals looking for clues about his strategy.

The billionaire has said he oversees the company’s larger holdings, including stakes in Coca-Cola Co. and Wells Fargo & Co., while his deputies are responsible for smaller bets. In the past two years, Berkshire has added stakes in companies such as General Motors Co. and DirecTV. Combs’s hiring was announced in 2010 and Weschler’s in 2011.

--With assistance from Zachary Tracer, Susanna Pak and Peter Eichenbaum in New York. Editors: Dan Reichl, Dan Kraut

To contact the reporter on this story: Noah Buhayar in New York at nbuhayar@bloomberg.net.

To contact the editor responsible for this story: Dan Kraut at dkraut2@bloomberg.net

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