Animal Spirits
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Our system of capitalism is not so much a rational process as it is the confluence of human desires to consume (or experience) and human capacities to produce. While the bounty of capitalism is truly awe-inspiring its power, being a human endeavor, must be suspect. 'Capitalism does not automatically produce what people really need; it produces what they think they need, and are willing to pay for.' To prosper we must harness animal spirits.Source: http://ezinearticles.com/6247722
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