Automated Decisioning and Demand Deposit Accounts: Getting the Whole Package

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Demand deposit accounts (DDAs) are evolving. With traditional decisioning software, consumers had wait time involved when opening a demand deposit account--they had to wait to find out if they were approved and if they were they had to wait to start using the account. However, now with new solutions, financial institutions (FIs) can use automated decisioning to open accounts effectively and efficiently and realize profits in the process. Automated decisioning is used to not only analyze consumer data to find out if they are credit-worthy, but is also used to incorporate steps into the decisioning process that enhance the customer experience, builds deeper relationships, and increases profitability for FIs.

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