CBS Has Eye On Growth Of Digital Properties

Digital properties include several websites owned by CBS which currently constitute about 4.2% to its value by our estimates. While this contribution may be low, indirect impacts of increased engagement and brand building through this medium could include spur increased viewership for the company?s more prominent channels. Our price estimate for CBS stands at $27.49, implying a premium to market price.

Source: http://blogs.forbes.com/greatspeculations/2011/06/10/cbs-has-eye-on-growth-of-digital-properties/

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