Google Turning YouTube Into A Network With Quality Original Content

Google's YouTube is set to take the next big step in providing video content, possibly leading to an upside to the company's display advertising business. The next task for Google however will be to convince major advertisers that Youtube is now a safe haven for them as much as cable television is. This could lead to a significant upside in the average advertising revenue made on every page view on Youtube, which is currently lower due to the overall low-quality user-generated content up on the site.

Source: http://www.forbes.com/sites/greatspeculations/2011/10/10/google-turning-youtube-into-a-network-with-quality-original-content/

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