REVEALED: Obama's Playbook For Winning Reelection


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With one year to go before the election, President Barack Obama's poll numbers are on an upswing. But this momentum alone is not enough to carry Obama to 270 Electoral Votes and another term.

We spoke with several people inside the Obama campaign and the Democratic National Committee for a preview of Obama's reelection strategy.

Put a target on Mitt Romney's back

The Obama campaign has identified Mitt Romney as its most likely challenger — and also the most serious threat — next year, and has already started trying to discredit him.

White House Senior Advisor David Plouffe attacked Romney for having "no core" on Meet the Press this week, and Press Secretary Jay Carney stood by the remarks, saying Plouffe was speaking for the White House at the time.

"You need to have a true compass, and you've got to be willing to make tough calls," Plouffe added — taking a direct shot at Romney's flip-flopping record. "And you get the sense with Mitt Romney that, you know, if he thought he — it was good to say the sky was green and the grass was blue, to win an election, he'd say it."

The Obama campaign has become Romney's worst enemy in the race for the Republican nomination with these hits — which weakens him as a general election candidate.

Blame Congress for everything

From "Pass This Bill," to "We Can't Wait," blaming Congress has become a central theme of the Obama White House — and it will remain a key component of the reelection strategy.

Congressional approval is at an all-time record low of 9 percent — making it the perfect target for Obama. He has already started to attack Congress for failing to act on his jobs bill, failing to compromise on cutting the deficit, and wasting its time on symbolic votes at the expense of the American people.

Have someone else do his dirty work

Obama won't get all that involved personally in criticizing his rivals, leaving it to Plouffe and others to do the dirty work. And even when he does take a shot at them, it will be couched in humor, so as not to tarnish what remains of his reformer image, and to the GOP's 'campaigner-in-chief' charge.

As POLITICO's Ben Smith reports, this has been a common strategy throughout his political career — and he's really good at keeping his nose clean.

Expect him to rely on third-party attacks from the Democratic National Committee, allied SuperPacs, and surrogates to take his shots.

See the rest of the story at Business Insider

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Source: http://feedproxy.google.com/~r/businessinsider/~3/krfEiw5urlQ/heres-what-we-know-about-obamas-reelection-strategy-2011-11

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