Southwest Airlines Should Fly To $12.50 But Faces Near Term Headwinds

In the absence of significant fare hikes, the trends that will matter the most for the airline for this quarterly earnings include the AirTran acquisition (benefits vs. acquisition costs), average fuel costs incurred for the quarter, and operational performance.

Source: http://www.forbes.com/sites/greatspeculations/2012/07/18/southwest-airlines-should-fly-to-12-50-but-faces-near-term-headwinds/

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