Study: Nearly Half Of Consumers Fooled By ?Up To? Claims In Advertisements
When you see an ad that promises to save you "up to 30%," do you assume that means that you will see a savings of 30%? You're reading Consumerist, so you're probably thinking "Duh, of course not." But a new study shows that a large number of consumers are not discerning between conditional "up to" [...]
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