Survey: We?d Rather Buy New Stuff From Familiar Brands Than New Stuff From Those Other Guys

We love what we love, and according to a new survey of digital consumers, we’re not about to switch it up just because a new brand shows up on the block. It isn’t just Americans who feel the affection for their favorite brands, but 60% of people around the world would rather buy new products from familiar companies than switch, … [More]

Source: http://consumerist.com/2013/01/22/survey-wed-rather-buy-new-stuff-from-familiar-brands-than-new-stuff-from-those-other-guys/

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