These Horrible Ad Sales Numbers Show Why SmartMoney Will Stop Publication

smart money

SmartMoney magazine will stop printing its venerable personal finance title, its publisher announced, after a catastrophic loss of ad pages. Its digital operations will expand.

The entire investment magazine sector has been ruined by the secular trend of advertising moving from paper to the web. Look at these numbers compiled by TalkingBizNews, regarding Q1 2012:

  • SmartMoney: 19.3 percent decline in ad revenue to $6.9 million;
  • 23.4 percent drop in ad pages to 67.42.
  • Money: 9.3 percent decline in ad revenue to $20.8 million;
  • 13.7 percent decline in ad pages to 91.79.
  • Kiplinger’s Personal Finance: a 30.9 percent drop in ad revenue to $3.7 million;
  • 33.8 percent drop in ad pages to 53.93.

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Source: http://feedproxy.google.com/~r/businessinsider/~3/IkmXb3FPxdw/disastrous-ad-sales-numbers-show-why-smartmoney-will-halt-print-publication-2012-6

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